Acquire, retain, recover
Winning a customer is only half the battle — keeping them, and getting paid, is the other half. Growth & Recovery brings together the tools that protect and grow revenue: a reinforcement-learning smart retry engine that learns the best time to re-attempt failed payments, multi-step dunning campaigns for customer communication, cancel flows and churn prediction to keep customers, and referrals and gifts to bring new ones in. These tools map onto the customer lifecycle — acquire, retain, and recover:Key capabilities
- Smart retry — epsilon-greedy, Thompson sampling, and UCB1 bandit strategies pick optimal retry timing per context
- Recovered-revenue attribution — see exactly how much revenue the recovery engine earned back
- Dunning campaigns — multi-step, escalating communication flows for failed payments
- Retention — cancel-flow deflection offers and churn-risk scoring with alerts
- Acquisition — referral programs and giftable subscriptions